Corporate Info

About us

  • EVEREADY E.A., we are proud to be the largest supplier of portable power solutions in East Africa. .

    With our best-in-class distribution system and world-class brands, we have established a strong presence in the region. However, we have an even bigger vision for the future. We are committed to leading the transition towards sustainable and renewable energy solutions and becoming the market leader in this category.

    Driving the Energy Revolution in Africa.

    Our focus extends beyond traditional dry cell batteries and car batteries.

    We are dedicated to researching, manufacturing, & distributing new energy and battery solutions that provide clean & resilient power for Africa’s future industrial ecosystem. Our commitment is reshaping our services & solutions in recycling of batteries and transformers, solar & wind energy & EV batteries, project development for renewable energy, & carbon trading platforms.

    Transforming Communities, Empowering Businesses.

    We believe that sustainable energy solutions.

    The power to transform lives, uplift communities, and drive economic growth. Our team of experts is passionate about harnessing the potential of renewable energy to create positive change. We work closely with partners, governments, and local communities to identify opportunities, conduct feasibility studies, and manage the implementation of renewable energy projects.

  • Our Mission

    Our mission is to power East Africa’s sustainable future by delivering innovative energy solutions that drive economic growth, protect the environment, and improve the lives of our communities.


    Our broader and more ambitious vision is to pivot this iconic brand towards powering sustainable and renewable energy solutions, aiming to become the market leader in this category. We are committed to researching, manufacturing, and distributing new energy and battery solutions that provide clean and resilient power for Africa’s future industrial and commercial ecosystem.


    POWER the Change.

    Passion: We are passionate about our mission and committed to driving the sustainable energy revolution.
    Ownership: We take ownership of our actions, projects, and responsibilities, ensuring accountability and delivering results.
    Well-being: We prioritize the well-being of our team, customers, and the environment, fostering a healthy and balanced work environment.
    Excellence: We strive for excellence in all that we do, setting high standards and continuously seeking improvement and innovation.
    Resilience: We embrace challenges with resilience, adapting to change, and finding creative solutions to overcome obstacles. Harnessing values for change, propelling Africa towards sustainable energy.

  • We are pleased to welcome you to the EVEREADY EA PLC website.

    Whether you are a potential customer  or an existing one checking on our latest products, a shareholder, a partner, a supplier or future employee, I trust that you will find what you are looking for here.

    At EVEREADY EA PLC, we have the mindset of a start-up. This makes us agile, entrepreneurial, cost conscious and accountable.

    Our vision is clear, we want to be the partner of choice in the provision of lifestyle solutions using our core values – Passion, Respect, Integrity, Teamwork & Initiative. I am proud of our products and know that you will get the quality that you deserve from us.

    Enjoy our website and feel free to contact us for any additional information.

    We thank you for using our products and welcome any feedback you may have about our products, our people or our Company. Our goal each day is to improve in all that we do.

    Yours sincerely,

    Thomas M. MASAKI,

    Ag. Managing Director

  • EVEREADY is committed to doing what is right and we expect our colleagues, customers, shareholders and business partners to do the same thing.

    Conducting business ethically, with integrity and transparency, is one of the hallmarks of our culture and complying with the letter and spirit of the law is something we do not take lightly. We are unwavering in our commitment to protecting our culture and supporting our core values and guiding principles.

    Insider Trading Rules
    Business Practices & Standards of Conduct
    Non Harassment and Retaliation Policies
    Compliance Questionnaire

  • The Board has overall responsibility to shareholders for the management of the Company. A clearly documented Directors` Code of Business Conduct guides the Board in the discharge of its functions. Decisions on operational matters are delegated to senior management and the Board receives presentations from the managers on specific issues. The Chairman of the Board meets separately with the Managing Director regularly and other informal meetings and discussions take place between directors as appropriate. The Board has four (4) scheduled meetings per annum and meetings may be convened at other times as and when necessary.

    The Board is assisted in the discharge of its duties by 3 committees which are guided by clear times and reference, namely,

    – Finance & Risk Committee.
    – Audit Committee.
    – Remuneration & Nominations Committee.

    The Company places a great deal of importance on communication with its shareholders and the financial markets in general and issues notices in the press of its half yearly and yearly financial results. The Group publishes its Annual Report and Accounts which are distributed to all shareholders and on request to other parties who have an interest in the Company`s performance. Shareholders also have direct access to the Company and management responds on an on-going basis to letters from shareholders and interested parties on many issues. Communication with shareholders also takes place via the Company’s website

    Corporate Governance Statement
    Directors’ Code of Business Conduct
    Board Charter

  • Our Commitment to Sustainability.

    We are committed to sustainability and actively contribute to the preservation of our environment and communities. We prioritize sustainable practices throughout our operations, from manufacturing to minimize our ecological footprint and promote a greener future.

    Environmental Impact

    By choosing our clean energy solutions and sustainable battery options, customers actively reduce carbon emissions and contribute to a cleaner environment.
    We are dedicated to responsible battery recycling and transforming used batteries and transformers into valuable resources

    Carbon Trading Platform

    Through our partnership with the Regional Voluntary Carbon Market Company (RVCMC), Eveready E.A. is now engaged in carbon trading platforms, for businesses to offset carbon footprint & support sustainable initiatives. We also encourage greenhouse gas emissions reduction, fostering a cleaner.

    Environmental Impact

    By choosing our clean energy solutions and sustainable battery options, customers actively reduce carbon emissions and contribute to a cleaner environment.
    We are dedicated to responsible battery recycling and transforming used batteries and transformers into valuable resources

    Green Manufacturing

    Eveready E.A. is committed to green manufacturing practices, promoting sustainability throughout the production process.
    We prioritize the use of eco-friendly materials, energy-efficient technologies, and waste reduction strategies to minimize our environmental impact.